Evaluation Of A Project And Discuss Aspects Of The Film

This Critique will be going over five different aspects, I will be covering the roles adopted during the project by each group member, I will present an argument on one aspect of the project that I believe was strong, and I will be identifying aspects of my project that I think could have been strengthened and how these could have been changed to improve the work. I will also be providing a rationale for the final cut of the project and discuss how the peer review did or did not help in the development of the project and I will be analysing my final product of the project and discuss aspects of the film itself. First for this assignment I tried to stand back and not take over being the leader as it did not work for another assignment in the past. Standing back at first was not working for no one was standing up to lead the group as I felt no one wanted to be the leader. We ended up all being the leader and no one being the leader. For the roles in this assignment, it was more group based leadership where everyone contributed to making the movie move forward. The first few weeks I found it was difficult getting hold of people as one of our group member’s, Luyao as she only showed up for the first class and we did not see her during filming and editing, also hasn’t really contributed to the film as far as I know. Qiaochu says she has done some filming with her, but as I have only seen her once I could not tell you if she has done any work towards the filming part. The firstShow MoreRelatedMeasurement and Evaluation2510 Words   |  11 Pagescharacteristics such as attitude, mot ives, interests and other personality traits. 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Biology A2 Free Essays

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Level * 2 3 0 8 9 6 9 9 7 3 * BIOLOGY Paper 5 Planning, Analysis and Evaluation Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. We will write a custom essay sample on Biology A2 or any similar topic only for you Order Now Write in dark blue or black ink. You may use a pencil for any diagrams, graphs or rough working. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions. At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. 9700/51 October/November 2011 1 hour 15 minutes For Examiner’s Use 1 2 Total This document consists of 8 printed pages. DC (CB (SE/DJ)) 34786/4  © UCLES 2011 [Turn over 2 1 Photosynthesis was investigated in a species of unicellular alga using the apparatus shown in Fig. 1. 1. suspension of unicellular algae in water For Examiner’s Use 10. 0 light of known wavelength oxygen probe magnetic stirrer Fig. 1. Two different strains of the species of alga were tested using a range of different wavelengths of light. †¢ †¢ Light of known wavelength was passed through the tube containing algae for two hours. The light transmission through the suspension and the oxygen concentration were then measured. light meter oxygen meter The results were used to plot the absorption spectrum and the action spectrum for ea ch strain of alga. Fig. 1. 2 shows these spectra. strain A strain B absorbance absorption spectra 400 500 600 700 wavelength of light / nm rate of photosynthesis action spectra 400 500 600 700 wavelength of light / nm Fig. . 2  © UCLES 2011 9700/51/O/N/11 3 (a) (i) State the two dependent variables in this investigation. 1. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (ii) Apart from temperature and pH, which have little effect, state two variables th at should be standardised during this investigation. 1. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (b) (i) Water with no suspended algae transmits 100% of the light. State how the data to plot the absorption spectrum was obtained. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] (ii) State the data which would be used to plot the action spectrum. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [1] The photosynthetic pigments of the algae were extracted and were separated by two-way chromatography. The pigments were first separated by one solvent and then separated again by a second solvent at right angles to the first solvent. Fig. 1. 3. shows the results for the two different strains. strain A solvent front 1 4 3 2 direction of first solvent 1 origin 6 1 origin 5 3 2 6 strain B 5 solvent front 1 For Examiner’s Use solvent front 2 direction of second solvent Fig. . 3 solvent front 2 (c) Using the information in Fig. 1. 3, suggest why using two different solvents gives a better separation of these pigments than just using one solvent. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [2]  © UCLES 2011 9700/51/O/N/11 [Turn over 4 (d) Outline a procedure that a student could use to extract the photosynthetic pigments and obtain these chromatograms. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ 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¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ 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¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [8] For Examiner’s Use UCLES 2011 9700/51/O/N/11 5 (e) Different photosynthetic pigments absorb different wavelengths of light. Table 1. 1 shows some information about the pigments, P, Q, R, S and T, found in these unicellular algae, including the wavelength of light at which maximum light absorption occurs. Table 1. 1 pigment wavelength of light / nm 620 545 and 547 420 and 660 490 430 and 645 Rf value solvent 1 0. 20 0. 60 0. 65 0. 91 0. 82 solvent 2 0. 89 0. 29 0. 11 0. 19 0. 92 For Examiner’s Use P Q R S T Rf = distance moved by pigment distance moved by solvent front One of the strains of algae lacks one of the pigments. Using the information in Table 1. 1, Fig. 1. 2 and Fig. 1. 3: (i) identify the strain of alga that lacks one of these pigments and state the letter of the missing pigment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] (ii) state the evidence that supports your answer to (i). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (iii) In water, the shorter the wavelength of light, the deeper it travels. Suggest why it is an advantage to have the pigment that you identified in (i). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] [Total: 20]  © UCLES 2011 9700/51/O/N/11 [Turn over 2 A student carried out some investigations into the inheritance of body colour and wing length in the fruit fly, Drosophila melanogaster, to test the hypothesis: The inheritance of body colour and wing length in fruit flies is controlled by two genes on separate chromosomes. The student carried out three genetic crosses. To carry out each cross the following procedure was used: †¢ †¢ †¢ male and virgin female adult fruit flies were placed into a breeding unit containing a culture medium for their larvae after mating and egg laying, the adult fruit flies were removed newly emerged adult fruit flies were sexed by observing the shape of the last How to cite Biology A2, Essay examples

Business Contracts Advertisement Besides Law

Question: Describe about the Business Contracts for Advertisement Besides Law. Answer: The impact and legal effect in relation to this dealing of the article in Modern Electronics and of the Entertainment Imports Ltd advertisement beside it Issue In the given case scenario we can clearly see that the Entertainment Imports Ltd. failed to deliver on their promise (as mentioned in the advertisement on Modern Electronics magazine) and as a result there was a breach of contract from Entertainment Imports Ltd. as per the agreement which took place between the company and the retail business establishment which dealt with the sale of electronic entertainment equipment in the market (West Lewis Jr, 2009). Legal Principles Condition and Warranty The condition is considered to be a fundamental stipulation regarding the contract of sale whereas the warranty is an additional stipulation of a sales contract. In case a condition is breached, there arises a condition wherein the entire contractual agreement could be considered to be repudiated or broken. In case of a breach in the warranty, the entire contract cannot be terminated but the aggrieved party can claim damages from the other party who are responsible for breaching the warranty ("Australian Contract Law | Julie Clarke", 2016). Application When Entertainment Imports Ltd. brought out the advertisement regarding their headsets in the Modern Electronics magazine, they clearly claimed that the headsets provided unparalleled quality of sound experience to their users which is not provided by any other headsets in the market. Moreover, the company mentioned in the magazine that their headsets were light in weight and were compatible with all forms of sound delivery equipment including digital televisions. The headsets promised the utilization of the latest technology in the market which would improve the sound quality by almost 50%. When the agreement was undertaken, the buyer bought 1000 headsets out of which 500 would have been of white colour and the rest 500 would be of black colour. While testing some of the headsets for quality issues, the buyer found that the headsets were of black and white colour (the ear pieces were of black colour and the cord was of white colour). The buyer found out that all 1000 headsets which were ordered from Entertainment Imports Ltd. were of the same colour (i.e. black and white). The buyer also noticed that the box of the headset included a notation which stated that the headsets are only compatible to use with LCD television only and not with every standard sound equipments as had been claimed in the advertisement published on the Modern Electronics magazine. Upon testing 20 headsets for evaluating the sound quality, the buyer also found out that half of them had very poor quality of sound reproduction which were far inferior to the quality of sound which were provided by the other existing headset manufacturers in the market. The buyer also found out that the headsets were heavier than the other available headsets in the market and they were not very comfortable to wear. Thus, we can clearly see that there has been a clear violation of the condition under which the contractual agreement took place in the first place. Entertainment Imports Ltd. failed in their promise to deliver the products according to the specifications and quality claimed by them in the advertisement given out in the Modern Electronics magazine ("APAIS 1994: Australian public affairs information service", 2016). Conclusion Thus, the contractual agreement which took place between the buyer and Entertainment Imports Ltd. clearly does not have any relevance in a court of law as the Entertainment Imports Ltd. failed to respect the condition under which the sale of the headsets took place. This agreement will be terminated in a court of law due to the failure of Entertainment Imports Ltd. to deliver the headsets according to the quality specifications which has been mentioned in their advertisement on Modern Electronics magazine. Thus, the buyer has the right to claim the full refund on the headsets as well, as the cost of advertisement regarding the headsets in the local newspaper (Johanson Vahlne, 2009). The legal effect of the discussions that took place between the buyer and the salesman of Entertainment Imports Ltd. in particular to the standard form contract that has been signed by the buyer Issue In the given case scenario, we can clearly see that there was a case of contractual liability between the buyer and Entertainment Imports Ltd. and thus both the parties are liable to pay damages to each other for violating the terms of the contractual agreement ("Elements of a contract - The Law Handbook", 2015). Legal Principles Contractual Liability This is a liability which is imposed on an entity or a party which has engaged into a contractual agreement in case they fail to abide by the terms of the contract. This liability is generally imposed on a party when they fail to perform their duty as mentioned within the contract. This is also termed as a breach of contract and which could be enforced on a party through adjudication ("Elements of a contract - The Law Handbook", 2015). Application In the case scenario given before us we can clearly see that both the parties have violated the terms of the contractual agreement which they have undertaken with each other. This makes both the parties liable to pay damages to each other under contractual liability for violating the terms of the contract. Initially before the agreement took place the buyer rang up the company Entertainment Imports Ltd. and had a talk with one of their salesman. The buyer expressed his intent to purchase a total of 1000 headsets out of which 500 would be of white colour and the remaining 500 would be of black colour as those were the colors which were thought to be the most appealing by the buyer. The salesman also said that full price of $10000 would have to be paid in full upon delivery of the 1000 headsets which was according to the company policies of Entertainment Imports Ltd. since the buyer was not an established account holder with the organisation ("Elements of a contract - The Law Handbook" , 2015). After this verbal discussion, the salesman of Entertainment Imports Ltd. forwarded a standard contractual form to the buyer through fax which mentioned the different provisions of the contractual agreement in a detailed manner. The buyer on his part made the grave mistake of signing the form without going through the detailed aspects of the contractual agreement which was to take place between him and Entertainment Imports Ltd. and he returned the form to the company. A day before the delivery of the headsets was scheduled; the buyer had to attend a family emergency which came up and this prevented him from returning back till Saturday 16th July, 2016 which was a day after the delivery date. In order to ensure that the smooth delivery of the handsets in time, the buyer wrote a cheque of $10000 (the agreed price for the 1000 headsets) which was to be paid during the time of delivery and couriered it to Entertainment Imports Ltds office on Thursday which was the day before the delivery date. The cheque arrived on the delivery date and Entertainment Imports Ltd. blanked it during the afternoon. After coming back from the personal emergency, the buyer came to realize that the headsets were not delivered to his shop. He called back the company and spoke to the same salesman with whom he had spoken earlier. The buyer enquired with the salesman regarding the failure to deliver the headsets at the shop to which the salesman said that the delivery boxes were available throughout the day at the loading docks of the company for the buyer to collect them but there was nobody to collect the shipment of the headsets (West Lewis Jr, 2009). This shows that the failure of the buyer to read the contractual terms was mainly responsible for all this confusion which took place during the process of delivering the headsets. The company delivered 1000 black and white headsets which was not according to the verbal agreement that took place between the company salesman and the buyer. The buyer ordered 500 black and 500 white headsets. This confusion regarding the colour of the headsets could have been sorted out much earlier had the buyer insisted to go through the terms of the contract which clearly mentioned the sale of 1000 black and white headsets to the buyer. Furthermore, the buyer also paid the total agreed amount in cheque and couriered it to the company as opposed to the payment on delivery which had been agreed by the buyer during the initial conversation over the telephone (Governatori et al. 2006). Conclusion Thus, there was a contractual liability from both the parties (the buyer and the company which sold the headsets). However, we need to mention over here that, the confusion regarding the colour of the headsets could have been prevented if the buyer had read the contractual agreement in a detailed manner ("Breach of Contract Definition, Examples, and Cases", 2014). On the other hand the buyer can face a contractual liability as he paid the money through cheque which was couriered to the office address of Entertainment Imports Ltd. instead of paying it in person at the time of delivery (Oman, 2010). Whether what happened subsequently would constitute a breach of contract by Entertainment Imports Ltd, by you or by both and whether that breach or those breaches would be sufficient to allow either party to terminate the contract and sue for damages The given case scenario clearly demonstrates the failure of Entertainment Imports Ltd. to meet the condition under which the agreement took place. The buyer upon testing the delivered headsets for quality issues found out that many of the headsets were of poor quality. The buyer tested 20 headsets and found out that half of the headsets had poor quality sound reproduction, which were much inferior as compared to some of the available headsets in the market. This was opposed to what was advertised in the Modern Electronics magazine wherein the company claimed that their new headsets improved the sound output quality by up to 50% and were way ahead in technology as compared to the other available headsets in the market. The buyer has also found out that the headsets were bulky in nature as opposed to being lightweight which was claimed by the company in the advertisement. This really puts a big question mark on the ethical practices which are being incorporated by Entertainment Imports Ltd. within their business ("Corporations Law in Australia", 2016). The organization has clearly failed to deliver on their promises which they have claimed in their advertisement in Modern Electronics magazine. This clearly indicates a lack of corporate ethics on the part of the organisation as they are providing false assurances and promises to their customers in the market. Thus, the organisation is laible to pay compensation and damages to the buyer for the losses incurred by him as a result of buying those inferior quality of headsets and the advertisement cost which has been paid by the buyer to a local newspaper in order to promote and popularize those headsets so as to get maximum responses from the customers during the weekend holidays. Under the present scenario, the agreement could be terminated as the company failed to deliver on the promises which have been claimed in their advertisement (Hansen, 2008). The company on their part can also appeal to a court of law in case charges are leveled against them for delivering black and white headsets which was not what the buyer intended to buy from them. There courts would consider the fact that the buyer failed to go through the terms of the agreement which clearly indicated the colour of the headsets which were being delivered to them. In case of payment at the time of delivery, the company cannot claim any compensation from the buyer as they have received the full payment in time. Moreover, the fact that the buyer had a justifiable reason for being unable to pay at the time of delivery would provide additional legal leverage to him and thus he would not be liable to pay any compensation to the company ("Corporations Law in Australia", 2016). Conclusion Thus, in the present context we can clearly say that the company is liable to pay compensation to the buyer for lack of corporate ethics and failing to satisfy the conditions of the agreement. References APAIS 1994: AUSTRALIAN PUBLIC AFFAIRS INFORMATION SERVICE In-text:("APAIS 1994: Australian public affairs information service", 2016) Your Bibliography:APAIS 1994: Australian public affairs information service. (2016).Google Books. Retrieved 3 September 2016 In-text:("Australian Contract Law | Julie Clarke", 2016) Your Bibliography:Australian Contract Law | Julie Clarke. (2016).Australiancontractlaw.com. Retrieved 3 September 2016, from https://www.australiancontractlaw.com/ In-text:("Breach of Contract Definition, Examples, and Cases", 2014) Your Bibliography:Breach of Contract Definition, Examples, and Cases. (2014).Legal Dictionary. Retrieved 3 September 2016, from https://legaldictionary.net/breach-of-contract/ In-text:("Corporations Law in Australia", 2016) Your Bibliography:Corporations Law in Australia. (2016).Google Books. Retrieved 3 September 2016, In-text:("Elements of a contract - The Law Handbook", 2015) Your Bibliography:Elements of a contract - The Law Handbook. (2015).The Law Handbook. Retrieved 3 September 2016, from https://www.lawhandbook.org.au/07_01_02_elements_of_a_contract/ Ben-Shahar, O., Porat, A. (2009). Foreword: Fault in American Contract Law. Michigan Law Review, 107(8), 1341-1348. Castronovo, C. (2006). La nuova responsabilit civile (pp. 1-873). Giuffr Editore. Demirguc-Kunt, A., Love, I., Maksimovic, V. (2006). Business environment and the incorporation decision. Journal of Banking Finance, 30(11), 2967-2993. Governatori, G., Milosevic, Z., Sadiq, S. (2006, October). Compliance checking between business processes and business contracts. In 2006 10th IEEE International Enterprise Distributed Object Computing Conference (EDOC'06) (pp. 221-232). IEEE. Hansen, R. F. (2008). Multinational enterprise pursuit of minimized liability: Law, international business theory and the prestige oil spill. Berkeley J. Int'l L., 26, 410. Johanson, J., Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of international business studies, 40(9), 1411-1431. Kent, P. (2008). Law of the European Union. Pearson Education. Kve, V. (2008). Draft common frame of reference and Estonian Law of Obligations Act: similarities and differences in the system of contractual liability. Juridica International, 199-208. Oman, N. B. (2010). Consent to Retaliation: A Civil Recourse Theory of Contractual Liability. Iowa L. Rev., 96, 529. Steele, M. T. (2009). Freedom of Contract and Default Contractual Duties in Delaware Limited Partnerships and Limited Liability Companies. American Business Law Journal, 46(2), 221-242. Von Bar, C. (2009). Non-contractual liability arising out of damage caused to another:(PEL Liab. Dam.) (Vol. 7). sellier. european law publ.. West, G. D., Lewis Jr, W. B. (2009). Contracting to Avoid Extra-Contractual LiabilityCan Your Contractual Deal Ever Really Be the" Entire" Deal?. The Business Lawyer, 999-1038.

Lymphoma Essays - Lymphoma, Hodgkins Lymphoma, Lymphatic System

Lymphoma In this paper you will be informed about the cause, symptoms, and treatment of lymphoma. You will also learn about the lymphatic system and how this cancer affects it. I. Lymphatic system A. Function of the system B. Parts of the system. C. How cancer affects the system II. Types of lymphoma A. Hodgkin's lymphoma B. Non-Hodgkin's lymphoma III. Cause of lymphoma A. HIV B. Organ transplant IV. Treatment A. Radiation B. Chemotherapy C. Bone marrow transplant Lymphoma Lymphoma is cancer of the lymphatic system. "Any group of cancers in which the cells of lymphoid tissues multiply unchecked." Clayman, 657. This is the system which manufactures and circulates lymph throughout the body. The purpose of the lymphatic system is to help the body fight infection. Lymph is a colorless fluid that contains white blood cells. This system also consists of the spleen, nodes and tonsils. The nodes are small organs found in the neck , under the arms, in the groin and abdomen. The nodes store infection fighting cells. Normally, cells grow, divide, and replace themselves in and orderly way. When lymphoma occurs, cells in the lymphatic system grow out of control. When this happens too much tissue is formed and a tumor is developed. The tumor is usually in the nodes found in the neck, this is one of the symptoms of lymphoma. Since lymph is circulated throughout the body, it spreads easily. "Cancerous lymphocytes can be confined to a single lymph node or can be spread throughout the body to almost any organ." Berkow, 770. There are two basic types of lymphomas, Hodgkin's and non-Hodgkin's lymphomas. There is little difference between the two types of cancers. The main difference is the ages it affects. Hodgkin's usually occurs in younger people while Non-Hodgkin's usually occurs in older people. Some forms of lymphoma are curable, but other forms are not. Hodgkin's lymphoma is more curable than non-Hodgkin's lymphoma. Sometimes the cancer will go into remission for a few years then come back. The cure rate of some lymphomas is high, but the cure rate of others is low. For the most part the cause of lymphoma is unknown. In some cases an organ transplant may cause lymphoma because is suppresses the immune system. It is also thought that HIV may allow other viruses to cause lymphoma. "In most cases of non-Hodgkin's lymphoma, the cause is unknown. Occasionally, the disease is associated with the suppression of the immune system." Clayman, 657. There are only a few types of treatment for lymphomas. The two main types of treatment are radiation and chemotherapy. An anticancer drug is also used to help fight the cancer. When the cancer is very serious a bone marrow transplant is sometimes used. Most patients who are treated survive five years longer than people who are affected by the cancer and are not treated. To diagnose lymphoma a portion of the lymph node is removed and examined for cancerous cells. More tests are run on the tissue to determine what type of lymphoma, grade, and stage the cancer is in. After this the doctor will decide which type of treatment will be best for the patient. "The extent of the disease is assessed by a process called staging. Berkow, 773. Lymphoma can be classified into four basic stages. In the first stage there is only one cancer site. In the second stage there are two cancer sites, both are above or below the waist. In the third stage, there are cancer sites both above and below the waist. The bone marrow is not affected. In the fourth and worst stage, The cancer has spread outside of the lymphatic system. The bone marrow has also been infected. Bibliography Berkow, Robert, ed. The Merk Manual. Whitehouse Station, N.J.: Merk and Co., Inc., 1997. Clayman, Charles, B., ed. Home Medical Encyclopedia. New York: Reader's Digest Association. What is Lymphoma. Macintosh. Http://www.lymphoma.org

One Body, Two Bloods Essays - Derek Walcott, Eddie The Head

One Body, Two Bloods Essays - Derek Walcott, Eddie The Head One Body, Two Bloods The writer that I chose is Derek Walcott. The reason that I chose him was because we had never read his poetry in class and we did not cover many black poets in class. After reading much of his poetry I feel that Walcott and me have not only a lot in common but at times the same feelings toward are heritage. Walcott descended from a white grandmother and a black grandmother on both the paternal and maternal sides, hes a living example of divided heritage between two worlds. For Walcott his heritage is painful, but fortunately he can elevate personal crises into art. My family tree is identical to Walcotts, so this is why I can relate to what he is saying. A Far Cry from Africa A wind is ruffling the tawny pelt Of Africa. Kikuyu, quick as flies, Corpses are scattered through a paradise. Only the worm, colonel of carrion, cries: Waste no compassion on these separate dead! Statistics justify and scholars seize The salients of colonial policy. What is that to the white child hacked in bed? To savages, expendable as Jews? Threshed out by beaters, the long rushes break In a white dust of ibises whose cries Have wheeled since civilizations dawn *From the parched river or beast teeming plain. The violence of beast on beast is read As natural law, but upright man Seeks his divinity by inflicting pain. Delirious as these worried beasts, his wars Dance to the tightened carcass of a drum, While he calls courage still that native dread Of the white peace contracted by the dead. Again brutish necessity wipes its hands Upon the napkin of a dirty cause, again A waste of our compassion, as with Spain, The gorilla wrestles with superman. Where shall I turn, divided to the vein? I who have cursed The drunken officer of British rule, how choose Between this Africa and the English tongue I love? Betray them both, or give back what they give? How can I face such slaughter and be cool? How can I turn from Africa and live? This poem shows the reader how much pain Walcott has inside its about his own experiences. He is picturing Africa as a black leopard. At the beginning, he was explaining how the Mau Mau tribe is killing white children and this bothers him significantly. He is describing how the British and the Africans are both animals because they are both killing each other. He is comparing the massacres to those of the Jews. He said that they should have ignored the battle in Spain because it was useless. He was being tempted. The gorilla that he mentions in line 25 is from Darwin and the superman represents how people can become better. Walcott is saying that he is confused because he does not know where to turn. The reason he is confused is because he has both white and black blood from his parents, so he does not know what side to choose. He describes his heritage as a curse or something that he is not happy in receiving. Hes divided between Africa and his British culture that which he grew up on. He grew up on the English language, but he loves Africa, so he does not know where to turn if the two of them are on bad terms. He can not leave his homeland, but he also can not turn his back on the land of his anscestors. The question of identity is one of the most frequently recurring themes. He defines this not only as his problem but that of all men whose heritage comes from divided blood and culture. Nights in the Garden of Port of Spain Night, the black summer, simplifies her smells into a village; she assumes the impenetrable musk of the negro, grows secret as sweat, her alleys odorous with shucked oyster shells, coals of gold oranges, braziers of melon. Commerce and tambourines increase her heat. Hellfire or the whorehouse: crossing Park Street, a surf sailors faces crests, is gone with the seas phosphorescence; the boites-de nuit tinkle like fireflies in her thick hair. Blinded by headlamps, deaf to taxi klaxons, she lifts her face from the cheap, pitch of oil flare towards white stars, like cities, flashing neon, burning to be the bitch she must become. As daylight breaks the coolie turns his tumbril of hacked, beheaded coconuts towards home. This is a

How to Pronounce Shenzhen, One of Chinas Major Cities

How to Pronounce Shenzhen, One of China's Major Cities Since Shenzhen was designated the first Special Economic Zone and an experiment in market capitalism in China in 1980, it has appeared frequently in Western news media. Today, it has a population of around 10 million people, with about twice that many in the larger metropolitan area. Considering that the city had little more than 300,000 citizens in 1980, its one of the fastest growing cities on record, even though the growth has recently slowed down considerably. The city was chosen as a Special Economic Zone because of its proximity to Hong Kong. Shenzhen is written æ · ±Ã¥Å" ³ in Chinese, which means deep and ditch (between fields). Were going to provide a quick and dirty explanation of how to pronounce the name so you have a rough idea of how to say it, followed by a more detailed description, including analysis of common errors. The Easy Way to Learn to Pronounce  Shenzhen Most Chinese cities have names with two characters (and therefore two syllables). Heres a brief description of the sounds involved:   Shen - Pronounce sh in sheep plus an as in an appleZhen - Pronounce as j in jungle plus an as in an apple If you want to have a go at the tones, they are high, flat, and falling respectively. Note:  This pronunciation is  not  correct pronunciation in Mandarin. It is our best effort to write the pronunciation using English words. To really get it right, you need to learn some new sounds (see below). Pronouncing Names in Chinese Pronouncing  names in Chinese  can be very hard if you havent studied the language; sometimes, its hard even if you have. Many letters used to write the sounds in Mandarin (called  Hanyu Pinyin) dont match the sounds they describe in English, so simply trying to read a Chinese name and guess the pronunciation will lead to many mistakes. Ignoring or mispronouncing tones will just add to the confusion. These mistakes add up and often become so serious that a native speaker would fail to understand.   How to Actually Pronounce Shenzhen If you study Mandarin, you should never ever rely on English approximations like those above. Those are meant for people who dont intend to learn the language! You have to understand the orthography (i.e., how the letters relate to the sounds). There are many  traps and pitfalls in Pinyin  you have to be familiar with. Now, lets look at the two syllables in more detail, including common learner errors: ShÄ“n (first tone): The initial is a retroflex, unaspirated, fricative. What does that mean? It means that it should feel like the tongue is slightly curled backwards as when saying right, and then pronounce a hissing sound (such as when urging someone to be quiet with Shhh!) This is close to sh in sheep, but the tongue tip is farther back. The final is reasonably easy to get right and sounds close to the short description above (an in an apple).Zhà ¨n  (fourth tone): This syllable is fairly easy to get right if you get the shen right. The only difference between the two is that zhen has a small stop in front of the hissing sound; you can think about it as a small and rather soft t. This type of sound is called an affricate, a combination between a stop and a fricative. The final part is pronounced the same as in shen. The are some variations for these sounds, but ShÄ“nzhà ¨n (æ · ±Ã¥Å" ³) can be written like this in IPA: [Ê‚É™n tÊ‚É™n] Conclusion Now you know how to pronounce ShÄ“nzhà ¨n (æ · ±Ã¥Å" ³). Did you find it hard? If you’re learning Mandarin, dont worry, there arent that many sounds. Once you learn the most common ones, learning to pronounce words (and names) will become much easier!

Unit 7 Seminar Research Paper Example | Topics and Well Written Essays - 250 words

Unit 7 Seminar - Research Paper Example While validity helps in determining the types of tests to be used and ensure that researchers make use of methods that are ethical and effective, reliability plays a critical role in psychological tests. Reliability ensures that the test is valuable by maintaining consistency of the outcomes. Before locating the most suitable measurement tools, assess what the clients should know very well, can understand and are able to do. Plan the intent and scope of the assessment by considering the expected experiences after the assessment. Put into consideration how and if the assessment method will determine all the dimensions. Format the assessment instrument to make a clear meaning. When there is a change of program estimates associated with a change in items, then program drift occurs across several administrations. If program values show inconsistency than expected because of measurement errors only, then it cannot be assumed that program values are invariant in testing occasions. Therefore, this may limit the use of the item and warrant its removal from the bank of items. Presence of program drift is mostly associated with construction of irrelevant variance that affects the performance on the item. Due to this systematic performance shift for a long time, cases of program drift may have negative consequences on an assessment program and may ultimately affect inference validity generated from the test scores. This is a common challenge in research. I think both have the same weight. This is because they increase accountability in the political realm. These guidelines help in making decision on evaluation methods to use than reducing errors in

History of American Literature Essay Example | Topics and Well Written Essays - 500 words

History of American Literature - Essay Example In particular, Heman Cortes wrote the first letter of the American literature in the year 1519 to the Spanish Crown, followed by many letters written for similar purposes (WSU, 2009). In late 1500s, Thomas Harriot wrote a significant piece of literature, ‘A Brief and True Report of the New Found Land of Virginia’ that brought the American literature in the 16th century. In the year 1616, Captain John Smith wrote, ‘A Description of New England’, and he became the founder writer of the American literature as he later wrote some other pieces of work as well. Besides John Smith, some of the other authors of the earliest 16th century were John Cotton, Thomas Morton, and Roger Williams. It is an observation that all the works of this period related primarily to the Colonial arrangements of the British forces, as well as to the discovery of different regions of present-day USA (WSU, 2009). Besides prose, Anne Bradstreet was one of the earliest poets of the American literature that wrote ‘the Tenth Muse’ during this period. In the year 1661, John Eliot was the first person to carry out the work of Bible translation in the American literature. In 1662, ‘the Day of Doom’ became one of the best-selling poems written by Michael Wigglesworth that became the inspiration for many poets ahead. In 1666, John Eliot carried out another work, ‘the Indian Grammar’, and from then, theme of the American literature shifted from only Colonial to broad perspective, as some writers began to write on history, biography, sovereignty, God, fiction, etc. Interestingly, a number of authors in mid-1600s, as well as in late 1600s emphasized on the works regarding witchcraft, and in 1693, Cotton Mather wrote, ‘Cases of Conscience Concerning Evil Spirits’ on the similar theme (WSU, 2009). In the beginning of the 18th century, Judge Samuel Sewall began a new theme of anti-slavery that later became a revolutionary notion in the American literature, as he wrote, ‘The

Electromagnetic spectrum Essay Example for Free

Electromagnetic spectrum Essay Many of the well-known scientists explore several types of waves and gave their theories, statements, and practical applications in this field. These waves are composed in a manner so one can measure their wavelength and frequency as well. These types of wavelength are declared as â€Å"Low notes† and â€Å"High notes†. Low notes have a low frequency and a long wavelength; where as High notes have high frequency and a shorter wavelength. These electromagnetic waves are result of electrically charged particles, such waves are also declared as â€Å"Electromagnetic Radiation†, as they radiate initially from the electrically charged particles. These waves can easily pass through any empty space, air and other more substances as well. According to research it was explored by many of the scientist that these radiations has fundamentally a â€Å"Dual Personality† as it behaves as waves and stream of particles which are known as â€Å"photons â€Å"as well. In addition the photons have no group as well as they have very short wavelength too. (Alvino, G, 75) SECTIONS OF ELECTROMAGNETIC SPECTRUM: Fundamentally electromagnetic spectrum covers a wide range of wavelength and photon energies as well. The spectrum is usually segmented into seven sections, which are declared as X-ray, Infrared, and Ultraviolet, Microwave, Visible, Gamma ray radiation and Radio waves. INFRARED RAYS: Fundamentally this particular term† Infrared† covers a wide range of frequency. The wavelength range initiates from about 1 millimeter down to 750 nm. Those rays, which are approximately adjacent to visible spectrum, are called â€Å"Near infrared† and those who have longer wavelength section are declared as â€Å"Far infrared†. These rays are widely utilized in exploring vibration spectra of molecules. In connections with matter, infrared mainly acts to place molecules into pulsation. These rays doesn’t have good impact on atmosphere as it never penetrate atmosphere but still infrared are utilize to initially acts to set molecules into vibration. VISIBLE LIGHT:- This is fundamentally the narrow visible section of electromagnetic spectrum. This thin section keeps up a correspondence to the wavelengths closer to the maximum of the Suns radiation curve. Visible light is mainly utilized in elevating electrons to higher energy levels. In this particular case white light can be parted into its spectral colors by dispersion in a prism. ULTRAVIOLET RAYS: Ultraviolet rays are approximately below the region where visible light is explored and this was proofed by many of the well-known scientist by their statements and their theories as well. In addition these rays cause harm as it has shorter wavelength that can reach the ionization energy for many molecules, so this outcome in hazards to other ionizing radiations as well. While welding, protective eye shields must be utilized because this ultraviolet substance of welding arcs can inflame once eyes. X-RAYS: When high-energy electrons struck a metal target then these rays start penetrating, they are highly penetrating rays. According to research it was explored that just after the discovery of x-rays they are started being used in medical to image broken bones. Fundamentally when these rays have interaction with matter they ionize radiations and generate physiological possessions, which are basically never observed with any exposure of non-ionizing radiation, such as the risk of mutations or cancer in tissue. GAMMA RAYS: Gamma rays are generally utilized to denote electromagnetic radiation from the center as a part of a radioactive process. Fundamentally their nuclear energy is extremely high as such radiations are initiated in the electromagnetic radiation from the nucleus as a part or as a result of radioactive procedures. X-rays and Gamma rays are quite identical as they both are electromagnetic rays, these are simply some declaration regarding source rather than implying different kinds of radiation. (Alvino, G, 75-79) Below is the table, which will provide you better understanding and clear the entire conceptions as well. Wavelengths, frequencies, and energies for selected regions of the electromagnetic spectrum are mentioned in this, which was fundamentally result of several researches.

History of Toyota Essay -- Toyota Automobiles Transportation Essays

History of Toyota Replica of the Toyota Model AA, the first production model of Toyota in 1936 The story of Toyota Motor Corporation began in September 1933 when Toyoda Automatic Loom created a new division devoted to the production of automobiles. Quickly thereafter, the division produced its first Type A Engine in 1934, which in turn was used for the production of the first Model A1 passenger in May 1935 and the G1 truck in August 1935. Production of the model AA passenger started in 1936. Although the Toyota Group is most well known today for its cars, it is still in the textile and still makes automatic looms (fully computerized, of course). Establishment of Toyota Motor Co. and WWII 1936 ¨C1946 Toyota Motor Co. was established as an independent company in 1937. Although the founding family name is Toyoda (ØNÃÅ'à ¯), the company name was changed to:  ¡Ã‚ ¤ Signify the separation of the founders' work life from life;  ¡Ã‚ ¤ Simplify the pronunciation, and  ¡Ã‚ ¤ Give the company an auspicious beginning. Toyota ( ¥ÃƒË†Ã‚ ¥Ãƒ ¨Ã‚ ¥Ã‚ ¿) is considered luckier than Toyoda (ØNÃÅ'à ¯) in Japan, where eight is regarded as a lucky number, and eight is the number of strokes it takes to write Toyota in Katakana. During the Pacific War the company was dedicated to truck production for the Imperial Army. Because of severe shortages in Japan, military trucks were kept as simple as possible. For example, the trucks had only one headlight on the center of the hood. Fortunately for Toyota, the war ended shortly before a scheduled allied bombing run on the Toyota factories in Aichi. Start of Commercial Production 1947- Commercial passenger production started in 1947 with the model SA. In 1950 a separate sales company Toyota Motor Sales Co. was established (which lasted until July 1982). In April 1956 the Toyopet dealer chain was established. Today Toyota is one of the top manufacturers with large market shares in both the US and Europe. It has a small division, selling under the Daihatsu brand as well as a heavy vehicle division, selling under the Hino brand. Toyota is Japan's biggest company and the second largest in the world (the larger being General Motors). The company is immensely profitable, and its massive reserves dwarf those of many countries. Toyota's vehicles are generally highly regarded for their quality, proficient engineering, and value; but their designs are ... ... engines  ¡Ã‚ ¤ List of Toyota transmissions  ¡Ã‚ ¤ EPA 2004 fuel economy report (Toyota) External links Wikimedia Commons has more media related to: Category:Toyota  ¡Ã‚ ¤ Toyota Motor Corp. websites o Toyota Motor official site o Toyota USA o Scion USA (requires flash) o Lexus USA o Current Japanese Toyota lineup o Current American Toyota lineup (requires Flash) o Toyota North America 2003 Environmental Report (pdf format) o Toyota North America 2004 Environmental Report (pdf format)  ¡Ã‚ ¤ Information on Toyota's environmental protection policies Data  ¡Ã‚ ¤ Yahoo! - Toyota Motor Corporation Company Profile References  ¡Ã‚ ¤ 2005 Toyota Highlander Hybrid. Retrieved January 11, 2004 from CanadianDriver Communications, Inc. (2004) This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer) Best of the Web Some good "Toyota Motor Corporation (ADR)" pages on the web: Yahoo!finance. CNBCmoneycentral.msn.com CBS MarketWatchcbs.marketwatch.com CNN Money.cnn.com

Pluribus Unum: How Then/How Now

E Pluribus Unum is a Latin term that has been used in the US coin since 1776. The term which directly translates to ‘out of may one' became a de facto motto for the US till it was replaced by ‘In God We Trust' in 1956. Understanding the relevance of the phrase and the role that it has played in the ideas that have been and are being adopted by the US is important in developing an understanding of its implication. In its original employment the term E Pluribus Unum was used to portray the nature of US as a nation originating from an amalgamation of thirteen kingdoms.The use of E Pluribus Unum as a leading ideology in strategies that the US employed in its involvement in the world wars and those that it employed thereafter led to its being labeled a melting pot. It is worth noting that the US did not engage in the initial phases of both the second and first word war but only played parts in the last critical stages and rebuilding nations that engaged in the wars. E Pluribus Unum implies that the US as a nation embraced a culture where different communities and cultural backgrounds came together in peaceful coexistence.The involvement of the US in the Second World War was thus aimed at ensuring the end to a threat to development of homogeneous nations. Under this consideration, the US was against war not the Germans and the ideals driven by the Nazi who sought superiority over other races. The engagement of the US in rebuilding nations that were appreciative of capitalism goes in hand with developing a homogeneous society; an objective that is central to E Pluribus Unum. Development of a common ideology through different approaches in a society that is appreciative of this ideology is important to propagation of E Pluribus Unum.Employment of different approaches is allowed; however, the ideologies that underpin the different approaches should be uniform throughout the different groups. Capitalism as a system that brought together Western Europe nations that were worst affected by the Second World War and the US is basically developed under the same principles that define E Pluribus Unum. It is worth noting that capitalism employed in an economic environment is defined by an environment where there are a number of players who seek common goals but have different resource ability due to the free market ideology.Capitalism as an ideology ensures the development of markets where different players are presented with the same opportunities and success is thereby defined by resource ability and levels of organization that the different business entities afford in harnessing their opportunities. Such environments as it current is are defined by a large number of players and high levels of competition though the rules that players have to pay by are equally defined for all players. No one nation allows more immigrants into its society than the US.Open immigration policies that defined the period just after the second world war and have be en a hallmark of US foreign policy before increase in awareness on the effects of immigration and terrorism are all in line with the development of a society where different nationalities can come into the US and get absorbed into its culture to aid the development of its economy. The US allows more immigrant than any other nation and plays an important part in global policies especially in addressing issues that it feels are of global importance.One of the key reasons given by successive US Presidents before invasion of nations or pronouncement of war against terrorism or even drugs is based on such nations' purported support for ideologies that are detrimental to the development of a homogeneous society. The war against Vietnam, invasion of communist nations, war against terrorism and the Iraq invasion to seek weapons of mass destruction have all been done under the premise of ensuring global peace and unity by dealing with threats that are of global stature.Globalization and tech nological development are variables in the present environment that define the levels of success that nations attain harnessing opportunities present in their environments. In fact globalism and technological development especially information technology plays a large part in shaping up a global economy that is predominantly capitalistic. The US has played large part in globalization for it is the home of many multinationals that shape the global economy.The European Union which is a global economic force resulted from a pronounced need for common bargaining and so are a number of regional trading blocks that have come into existence. A technological development like the GPRS global positioning system that is under the control of the US government places it in a position where it is able to monitor other nations while providing them with a critical technology the same can be said of satellite technology.A recent manifestation of the E Pluribus Unum is the 2008 economic crisis which shows that the ideology has spread all over the globe. Each nation is defined by its own approaches to economic development despite the advent of globalization. The SubPrime crisis that started in the US had negative effects on other nations hence the global stature of the crisis. This is a manifestation of the E Pluribus Unum in a wrong light where all feel the negative effect of an act or a crisis even if they were not involved in its perpetuation.‘In God We Trust' may have replace E Pluribus Unum as the official motto for the US government and its people however its manifestation is clear in both policies developed by the US government and variables that affect the economic environment defined by the US. Both negative and positive effects of its manifestation have been experienced thus though E Pluribus Unum came into being as depiction of the thirteen kingdoms that originally merged to from the US it has developed to be representative of the US and the globe.

Edgar Degas

Edgar Degas Edgar Degas was born in France; being the oldest out of five children. His family was quite wealthy working as bankers. At a young age, he showed his talent and wanted to become an artist. Being in a wealthy family, he was able to go to good schooling growing up. His father wanted him to go to law school, so he attended Faculty of Law in the University of Paris. He didn't do well in his studies. So he then attended an art school, School of Fine Arts.He used a lot of his free time at an art museum in Paris ladled â€Å"Louvre,† Later, he went to Italy and stayed with his aunt Baron Bluebell to study about Michelangelo and Leonardo dad Vinci. While staying in with his aunt, he painted a famous family picture called The Bluebell Family. He wanted to be a famous artist, so he moved back to Paris in 1859. Degas mainly painted portraits and historical scenes. He turned in his artwork to the Salon for the first time in 1865. The Salon is the official art exhibition in Fra nce.They accepted his artwork of the Scene of War in the Middle Ages. Being enlisted as a national guard during the Franco-Prussian War, this meant little time for painting. He began to stay in Louisiana after the war with his family. During his stay, he mostly painted his family members. He got some attention in France when he painted The Cotton Exchange that was purchased by a museum. Edgar was forced to sell his house when he returned back to France because his brother, Rene, owned a lot of debt. He helped his brother pay the debt by selling his artwork.When the salon started feeling disappointed about his nettings, Degas and a few other artists started organizing their own â€Å"society. † They were called The Impressionists. Edgar took lead in the in organizing the exhibitions. Ingress, Delicacies, and Dandier were the three artists he idealized. Later around the late sass he began to have a passion for photography. He took pictures of his friends, nudes, and dancers. He believed artists should live alone, so he was never married. He spent the rest of his life wandering around Paris, nearly blind. He died 1917.Edgar Degas was known as an Impressionist. Meaning using bright colors, using the effects of light. Degas once said, â€Å"No art was ever less spontaneous as mine, what I do is the result of reflection and of the study of the great masters; of inspiration, spontaneity, temperament, I know nothing. † Collecting Japanese prints influenced his work. He was famous for painting horses, and dancers, although he started off his career painting historical events. Degas changed from painting historical events to modern art. He began to paint people at work, for example, milliners and laundresses.Ever since he started painting modern life, he urged other artists to do the same as well, instead of painting mythological and historical paintings. He changed his brush work, palette, and composition. With his eye troubles of nearly being blind, he n ever really â€Å"finishes† his paintings. In the sass, he mastered oil on a canvas and pastel. Edgar began to draw and paint women in a towel, drying their hair, combing their hair, and taking a bath. He simplified the backgrounds, not too dramatic. He always painted in doors in his studio.Around 860 Degas had a lot of paintings accepted by the Salon. When Edgar Joined the Impressionists, and giving strict rules and Judgment, the Salon rejected the Impressionists. When he submitted the paintings of the nudes, it produced â€Å"the most concentrated body of critical writing on the artist during his lifetime. The overall reaction was positive and laudatory. † Since he was a leader for the Impressionists, Degas was known to be â€Å"one of the founders of impressionism. † Being in the Impressionist movement, he was one of the greatest early artists.

Free Essays on Case Analysis - A Tylenol Crisis

Introduction The following paper will discuss the effectiveness of the communication between Johnson and Johnson in regards to the Tylenol crisis and its intended publics. It will identify the publics involved while differentiated between internal and external. Further discussion of the impacts of the communication, how and if it could have been done more effectively will take place. Public relations tools and techniques, along with benefits and risks will be identified, and the paper will conclude by discussing, what could done differently, had this crisis occurred today. Effective Communication The Tylenol Murder case is a perfect example of an effective public relations campaign. These incidents occurred over a four year period of time within the same company. Bottles of Tylenol Extra Strength Capsules had been tampered with, and people had taking the medication for simple reasons, and died. The first thing that Johnson and Johnson did in the face of this crisis was to recall 93,000 bottles of the extra strength Tylenol capsules associated with the murders and then five days later when a copycat poisoning occurred Johnson and Johnson recalled all extra strength Tylenol bottles at a cost of more than 100 million dollars (Seitel, 2004, p 44). Johnson and Johnson as a company had done nothing wrong; however they began a campaign immediately that was two fold. The first as already stated was to recall all bottles of extra strength Tylenol capsules, which assisted in managing the crisis. Johnson and Johnson also encouraged consumer’s via media across the nation not to consume any Tylenol products, and not to resume use until the extent of the tampering could be determined. Then Johnson and Johnson offered to exchange all Tylenol capsules that had already been purchased for caplets (Kaplan, 2005, p 3 & 5). The second phase of the campaign was that Tylenol extra strength was reintroduced with a new triple seal tamper resista... Free Essays on Case Analysis - A Tylenol Crisis Free Essays on Case Analysis - A Tylenol Crisis Introduction The following paper will discuss the effectiveness of the communication between Johnson and Johnson in regards to the Tylenol crisis and its intended publics. It will identify the publics involved while differentiated between internal and external. Further discussion of the impacts of the communication, how and if it could have been done more effectively will take place. Public relations tools and techniques, along with benefits and risks will be identified, and the paper will conclude by discussing, what could done differently, had this crisis occurred today. Effective Communication The Tylenol Murder case is a perfect example of an effective public relations campaign. These incidents occurred over a four year period of time within the same company. Bottles of Tylenol Extra Strength Capsules had been tampered with, and people had taking the medication for simple reasons, and died. The first thing that Johnson and Johnson did in the face of this crisis was to recall 93,000 bottles of the extra strength Tylenol capsules associated with the murders and then five days later when a copycat poisoning occurred Johnson and Johnson recalled all extra strength Tylenol bottles at a cost of more than 100 million dollars (Seitel, 2004, p 44). Johnson and Johnson as a company had done nothing wrong; however they began a campaign immediately that was two fold. The first as already stated was to recall all bottles of extra strength Tylenol capsules, which assisted in managing the crisis. Johnson and Johnson also encouraged consumer’s via media across the nation not to consume any Tylenol products, and not to resume use until the extent of the tampering could be determined. Then Johnson and Johnson offered to exchange all Tylenol capsules that had already been purchased for caplets (Kaplan, 2005, p 3 & 5). The second phase of the campaign was that Tylenol extra strength was reintroduced with a new triple seal tamper resista...

Assessing the Zara brands success worldwide

Assessing the Zara brands success worldwide Zara is one of the most well known brands in the world and is also one of the largest international fashion companies. They are the third largest brand in the garment industry and are a unit of Inditex. It their flagship range of chain stores and are headquartered in Spain. Zara opened its first outlet in Spain in 1975. The headquarters of the company is based in Galicia. There are more than 2600 stores across 73 countries in the world. The Zara clothing line accounts for a huge bulk of its parent group’s revenues. There are other clothing brands owned by Inditex such as Kiddy ´s Class (children’s fashion), Pull and Bear (youth casual clothes), Massimo Dutti (quality and conventional fashion), Bershka (avant-garde clothing), Stradivarius (trendy garments for young woman), Oysho (undergarment chain) and Zara Home (household textiles). Inditex owns all Zara outlets except for places where they are not allowed ownership of stores (that’s where Franchises step in) . Zara is renowned for coming up with products on a short timescale instead of taking forever. They are known for taking around 2 weeks to develop products and have been known to come up with around 10,000 new designs every year (which is an industry record). They have bucked the trend by making productions in Europe instead of shifting their entire production to Third World or Developing countries. However some of their clothes are manufactured in parts of Asia due to the fact that they have a longer shelf life. They make most of their own products inside Spain or other European Countries as they own a large number of factories in both Spain and Portugal. They also don’t have to depend on anyone else as they can get everything done by themselves. Zara is unique in the way that it does not spend money on marketing and instead concentrates on opening new stores instead. Their brave experiments have led them to be labeled as one of the most innovative retailers in the world. Za ra started out with low priced products which were pale imitations of high end fashion products. This move led to Zara being a smashing success and allowed them to expand by opening more stores in Spain. The company management also managed to reduce the time it took to create new designs and came up with the term â€Å"instant fashions† which allowed them to capitalize on new trends really fast. Zara is known to use teams of designers instead of individuals. Zara has to face a lot of competition from H&M, Gap and Bentton internationally. Fortunately Zara is considered to be more fashionable than the rest of the brands despite the fact that its price is less than Benetton and Gap. H&M is still cheaper than Zara but is equally fashionable as Zara. Gap and Benetton are less fashionable and more pricy. SWOT Analysis Strengths Zara’s biggest strength is the fact that it provides cost leadership strategy by aiming at efficiency and cost reduction on products. There is a lot of efficiency merely due to the fact that products are put on fast track and costs are kept really low. They don’t take a long time to come up with new collections. Zara is able to come up with collections really fast (around 2 weeks to get a collection ready).

Connection between corporate governance and company valuation in Assignment

Connection between corporate governance and company valuation in emerging market countries - Assignment Example fferent features of the corporate governance structures like the protection of the interests of minorities and in adequate rights of investors lead to poor performance within the firm and low value creation for the business (LaPorta, Silanes and Shleifer, 1999, pp.471-517). In many similar studies, researchers have indicated that the firms which follow lesser or no stringent rules in the corporate governance practices generally tend to have lower valuation in the market. Klapper and Love (2012) have focused their study on the emerging markets and indicate that poor corporate governance practices can increase the risks that are associated with the investments in the emerging markets (Klapper and Love, 2004, p.703-725). In a particular study on the emerging market of Korea, Black and Kim (2003) have pointed out that corporate governance is a significant dynamic of the market value of the firms in Korea, especially for the public companies (Black, Bernard and Kim, 2010, pp.414-425). Bla ck (2001) also establishes a significant linkage between the corporate governance and the value of firms in the market of Russia. Black, Bernard, Love and Rachinsky (2006), suggests that whereas in developed countries like the United States and Europe the corporate governance practices are not as critical as factors like ownership structure from deciding the value of the firm, in developing economies the role of corporate governance in deciding the value of the businesses is significant (Black, Love and Rachinsky, 2006, pp.361-379). Transparency can be implemented by stringent corporate governance practices and transparency is a critical factor in preventing the conflict of interest of the controlling shareholders and the minor shareholders. The conflict of interest between the controllers of the business and the external finance sources of the business may result in the development of the principal agent problem. The principal agent problem will create agency costs that are likely to